Why we exist

It might look like just child’s play, but we’re doing some pretty important stuff. Play matters, and we’re here to shout about it. We’re working hard to build our Network of Play for three reasons:

1. Strong foundations matter.

90% of our brain is fully grown by the age of five, laying the foundations of the adults we grow to become. It’s when we develop our most fundamental building blocks and we never learn more, or faster, than we do over this time.

2. Play is rocket fuel for early development.

Play is never just play. Playful moments, positive interactions and a loving connection are the materials our brains need to grow and great family play is the best tool in the box.

3. A warm, safe and playful space to play together looks different for every family.

From the moment a child is born, they are learning anywhere and everywhere they go. That’s why we’re building play into the spaces and places families already are, every day.